Cosmetics & Fragrances in Nigeria

Banke Meshida Lawal Cosmetics & Fragrances in NigeriaPersonalities like Coco Chanel, Elizabeth Arden, Max factor and Estee lauder paved the way for designer driven cosmetics and fragrances in the USA and worldwide. Likewise, new Nigerian entrepreneurs like Banke Meshida Lawal,Toni Payne-Akande and Tara Fela-Durotoye are attempting to mirror their legendary American counterparts in creating their own cosmetics and fragrance lines attached to their names. However, the fact remains that Nigeria’s cosmetic and fragrance industry is dominated by multi-nationals a few of whom manufacture locally. The average Nigerian consumer still largely prefers American/European cosmetics primarily due to the foreign aestheticsness marketed across Nigeria and the extensive research and development ( R&D) they bring.

The following are the list of leading multi-national cosmetic and fragrance brands in Nigeria, a few of which manufacture locally:

  • Unilever Group Nigeria Ltd. remains a leader offering skincare lines like Lux,
  • PZ Industries Plc.
  • L’Oreal Groupe
  • Johnson & Johnson, Inc.

The Revlon Group Inc. made an attempt in the 80s but was unsuccessful.  

The question becomes how will Nigeria’s entrepreneur and government help restructure its beauty industries so Nigerian beauty products can be manufactured and tested in modern laboratries across the country? The goal obviously being that Nigerian brands can have a true shot at strong distribution networks and marketing so they can compete and/co-exist with multinationals in the country. Only time will tell . . .

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13 comments

  1. Well, thats interesting. Really it is. I’m starting my own cosmetic company and its an urban line. I would love to make that line and partner with someone from nigeria to make it global. If the right person with the right idea and marketing strategy approached me and would be open to discussing that path, I’d make a place for you in Chicago for a week to discuss it….Wow what a opportunity. Revlon tried and failed because they didn’t know what they were doing…Great article, I’ll be reading for more.

  2. I just found out that Revlon is now in Nigeria. Infact they are on facebook. Check out http://www.facebook.com/group.php?gid=65316749080

  3. Khaliah am ready to partner with you jst cal email me myheart2u4eva@yahoo.com

  4. My name is olaide shittu,i sell perfumes at very cheap prices,if you want to start on a small scale you can call me on 07064447152

  5. Hi I am looking for Designer Shops in Nigeria to supply to, i can supply the following brands,
    1.Armani
    2.Hugo Boss
    3.Ralph lauren
    4.Vivienne westwood
    5.Diesel
    6.Stone Island
    If any body is intersted please contact me on +447956933677.

  6. Am interested in partnering with u. Am based in jos, Plateau state, Nigeria

  7. please confirm how and wat is your nature of business.

  8. I manage a marketing firm, (Afro Will Concept). I’m interested in sales and distribution of standard perfumes through Our “Sales Partnership Promotion” Initiative.

  9. I can supply top brand perfumes like Burberry, Armani, Agent Provacateur, Calvin Klein, Kenzo, La Perla, just to name a few, also cosmetics like Clarins etc. All Europe manufactured. Contact me (Heather) on +447788861852

  10. Am ready to market and distribute both local and foreign.

  11. I would be glad to get in touch wıth local manufacturer.
    We are first fragrances manufacturer in Turkey.
    fell free to contact me: franc.date@gulcicek.com

  12. im interested in doing bizness with who ever supplies 100% genuien perfume to nigeria. email me and lets talk bizness. spacog2002@yahoo.com

  13. We represent Hair Star, Italy, a hair care and hair equipment products company in Italy. Presently, Needful Things, Ghana and Hair Star, Italy, are looking for distributors in Nigeria for their wide range of top quality products. All products are manufactured in Italy and are original Italian products. Selected distributors for our products will enjoy very flexible terms of payments. Kindly visit http://www.hairstar.it for more information and contact us if your are interested in being a major distributor.

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